The challenge of María Cher was to launch an online store to the market following the main aesthetics of the brand. The eStore Cher was supposed to be minimalist.
The transactional elements were minimized without affecting the purchase funnel. The product was the star, with presence on every screen and, more than anything, above the site functions.
The colors, the texture, the printed patterns, the movement, the way the clothes fall and every little detail that makes Cher a unique style were maintained to the maximum in the photography and in the cataloguing processes.
The result was a customized User Interface Kit with a black and white palette and a delicate typography. The brand became dynamic and minimalist. Perfect, according to the profile of Cher’s customers.