New audience, new site

The editorial, culture and journalistic traditions of La Nacion opens to a new, unexplored audience through La Nacion Digital. Once again, Lyracons is in charge of this magnificent opportunity.

For the millennials comes out Muy Liebre. A platform, a news feed, a bank of images and videos. A group of ideas and phrases. An universe of series, where everything grows for and through social media and where the whole content is determined by the latest news, memes, selfies and surreal humour.

Goal

The challenge was to create an organized and flexible media to fulfill the demanding needs of this new cluster. The correct use of the design, technology and usability can reply the abrupt changes of content with the rhythm and vivid colors of the viral.